BobaMate

Meet Your Mate

BobaMate is a small online drinkware brand whose goal was to increase brand awareness, trust, and sales. Specifically, the brand wanted to target a Gen Z audience who not only drink boba, but other beverages as well.

Being a newer brand, we were working under a relatively small budget which limited the scope of the campaign. We also had to navigate advertising a product that people typically prefer to buy in person, beverage bottles, completely online. This is a newer brand so they had yet to make a mark on the drinkware industry, one that is rapidly growing and highly saturated.

I worked closely with peers to analyze the brand’s current position and competitors, as well as to develop the creative of a campaign to give the brand more personality. Personally, I developed and concepted art of 6 different characters, each of whom represent a different subset of the brand’s audience. The goal with this campaign was to personify the product so potential customers could relate better to it. We also proposed a social media component that would show real product users and what unique features of the bottle they love.

The client loved our campaign and it ended up being second choice of all the presentations. Upon presentation of our and competitors’ campaigns, the brand’s owner also named me the single best presenter of the day.